NIC, with the “Ynsurance” brand, aims to raise and increase insurance awareness, improve and grow financial-insurance literacy & inclusion, and consumer confidence & understanding through market education programmes and campaigns
FINANCIAL LITERACY & iNCLUSION
NIC strongly believes that insurance plays a crucial role in the sustainable growth of the economy, as it is the most important financial instrument used to cover the risks in society, whilst contributing to the development and progress of the people, the community, and the nation as a whole.
NIC has developed the proprietary “Ynsurance” brand to broaden, strengthen and anchor its market education programmes with the view to raise and increase insurance awareness, improve and grow financial-insurance literacy & inclusion, and consumer confidence & understanding.
A series of nationwide “Ynsurance” campaigns and grassroots’ initiatives will be carried out to educate people, households and businesses on the different risk-return combination of various insurance products and services, empowering them with the knowledge and skills to make informed decisions, and improve their ability to manage risks, financially protect themselves and grow their wealth.
With the increase in financial literacy, the demand for insurance will rise, competition will improve, innovative products and services will emerge, and financial inclusion and the insurance sector will grow.
In so doing, NIC adopts a more sustainable approach to doing business, playing a broader economic and societal role of “Serving the Nation”, and contributing to the development and progress of its customers, stakeholders, the community and the nation it serves.
